- Architecture as a foundation for value and profit over architecture as a result of projects and software development.
- Responsibility and traceability in architecture decisions over architecture visions, architecture diagrams and great ideas.
- Architecture as pro-active balance between project(s) and organization over architecture to regulate and standardize.
- Architecture as an enabler of business strategy over architecture driven from product and technology.
- Architects as promoters of knowledge and learning culture over technology focused gurus and decision makers.