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What is it with developers and data?
  • What is the problem?
    • Developer perspective
    • Project perspectine
    • Organizational perspective
    • Vendor perspective
  • What is MDM?
  • What are my options?
    • Continue to ignore
    • Buy/Wait for vendor X-strategy
    • Re-use the data warehouse?
    • Remove redundant data in the enterprise (single-master strategy)
    • DB syncronization(s)
    • Fix the critical broken parts
    • Look at Service Oriented Architectures
  • Non of my options really work, what do I do?
  • SOA revisited
  • EDR revisited
  • MDA extensions to EDR
    • master strategies in EDR-MDS
    • future values with EDR-MDS
      • real-time enterprise delivered!!
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